Digital Marketer & Growth Hacker
What I do
With over 13 years of performance marketing, UI/UX and branding experience, I have led and executed digital growth strategies across diverse industries in APAC and globally, from education and travel to F&B and loyalty marketing.
My expertise spans paid media, SEO, content marketing, analytics, and lifecycle marketing, helping companies drive measurable results in customer acquisition, engagement, and revenue growth. With a keen eye for design, writing, and end-to-end user experience, I help companies optimise the entire customer journey across all brand touchpoints too.
Currently, under Grab, I lead regional performance marketing at Chope, where I have been at the forefront of scaling the dine-out scene across Asia. Since Chope’s acquisition from Grab in 2024, I have continued to lead performance marketing efforts while supporting the marketing ramp-up of GrabDineout across all its markets in 2025.
Past Experiences
Before Chope, I was leading performance marketing for the biggest private tuition centre in Singapore: The Learning Lab. Also, in 2018-2019, led global Marketing & Partnerships at Kaligo.com (the consumer-facing brand of loyalty solutions company Ascenda), where I helped drive e-commerce bookings and revenue. My role encompassed Facebook Ads, email marketing, content, paid media, analytics, and partner marketing across 50+ airline and bank loyalty programs, including Singapore Airlines, Asia Miles, British Airways, and JAL.
Earlier in my career, I was also a senior consultant and account manager at Happy Marketer (now Merkle, a Dentsu company), leading cross-functional teams in customer acquisition strategies for airlines, hotels, and education brands.
Other professional highlights include:
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Wix.com – Market research, go-to-market strategy, and content creation for the Wix Blog, a key part of their inbound marketing.
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PHD Worldwide (Singapore) – Digital marketing strategy and execution.
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Grail Research (Beijing) – In-depth market research.
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Walt Disney Company (Southeast Asia) – Design and marketing projects.
Colin has a resounding ability to call upon his extensive digital knowledge in a broad range of commercial situations. His approach and dedication are highly commendable, as are his analytical capabilities and passion to apply strategic thought to the Royal Brunei Airlines (RB) account, resulting in strong online growth across international markets.”
Josephine Ang
Royal Brunei Airlines, E-Commerce and Digital Marketing (2015)
Testimonials from Clients
"Paloe (formerly known as Excide) had the privilege of working with Colin in the first half of 2020, where he was the consultant behind our brand overhaul to establish ourselves as the leader of virtual financial officer (VFO) services in Singapore. His deep understanding of branding, consumer behaviour and comprehensive knowledge in 360 marketing were greatly invaluable to us.
We especially appreciated his meticulous branding workshop where our leadership team benefited from his guided facilitation and the subsequent multiple brand name, design and strategy sprints in developing a full-fledged branding and competitive strategy. His creativity was especially evident in helping us coin a meaningful, catchy brand name that epitomized our brand values.
Beyond that, he played a pivotal role in the SEO and content copywriting strategy of our new website, to ensure that visitors can easily find us and at one glance, understand our unique value proposition. I was impressed with the extra mile Colin went in being the responsible chief architect of the project and working closely with me, our tech team and designer to ensure our new website was well-executed."
Chin Hansheng
Partner, Digital Solutions
www.paloe.com.sg
In recent times, I've been running a small boutique marketing agency, Markemy, to help companies grow their business,
acquire new leads through digital & 360 marketing strategies and branding. Hear some of their testimonials:
Need help to devise and execute digital strategy for yourself or your company? Leave me a message or connect on LinkedIn